The Alternative

Funding school

Practical hands-on for support for founders raising mission-aligned funding

Next cohort: 01 NOV- 10 DEC 2022

90 founders from 14 countries have joined since launching in November 2020

(The Super Early Bird Price ends August 05!)

What our graduates say

"I've been seeking funding for a while and often find this sort of information a little repetitive - BUT as we got deeper into the details, there was huge value in your training and resources - things that made me stop and think - things that challenged my assumptions - and useful processes, tips and suggestions that I was able to action immediately."

- Gary Todd, founder of Famiio,      cohort 3

 

"After graduating from the Alternative Funding School the number one thing I changed about my funding plan is that I actually have one. All the worksheets have been really helpful. And I know the story that I'm trying to tell with my business and also when we need to get funding and don't feel kind of on the backfoot"

- Sophie Slater, founder of Birdsong, cohort 2

“The course gave us the opportunity to really consider grant funding in particular, which would have been something I would never have considered previously. And so we've been exploring crypto grant funding and that was a direct result actually of attending the Alternative funding school.."

- Jane Murray, founder of PeaceBeam, cohort 1

Discover the fundraising possibilities

open to YOU

The Alternative Funding school is the equivalent of thousands of pounds worth of consultancy and advice and many months of research delivered in a way that is digestible, clear and concise. We share practical hands-on support to help you raise funding on your terms. If you are a founder struggling to fundraise, if you know you don't want VC money but aren't sure where else to look or you're ready to grow and scale and want to know what your options are, then this is the course you've been waiting for.

In 6 weeks you'll learn what funding options exist outside VC and what stage you need to be at to pursue them, how successful founders have raised millions in aligned funding and what you need to create a crystal clear fundraising plan for your business. You'll get a directory of funding sources, learning exercises to build confidence, valuable curated links and guidance from successful founders ready to teach you everything they know. All this, alongside a hand-picked community of founders all building incredible purposeful businesses.

What's the cost of participating?

We don't take equity in your business. Instead, you pay for your seat which helps us cover some of the cost of running each cohort. The Super Early Bird price is £525/$640 and this gives you lifetime access to all our funding materials and alumni community.

You must first apply to be admitted, and if you are accepted you are then asked to pay in full or in 4 instalments over 4 months. We also have discounts for social enterprises and students!

 

What you will learn in 6 weeks

Alternatives to VC

Pros & cons of different funding models

How to understand alternative funding structures

Where to access funding

How to build a successful fundraising strategy

How to speak with investors

Live training sessions

Esme Verity

Fundraising coach and Founder, Considered Capital 

Over the course of 6 weeks, Esme will host 3 live sessions where she’ll invite founders and investors to share their knowledge and expertise. During these live sessions you'll gain real insights into what it takes to successfully fundraise.

If you aren’t able to make a session, we’ll have recordings available for you.

 

Esme Verity
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Emma Shaw

Co-founder, Library of Things

Topic: How we fundraised £1 million on our own terms

For module 5, Emma and her co-founders raised £1million for Library of Things and this is the first time she's shared her story in full. She’ll be walking you through exactly how they did it, including how they decided what type of funding was right, how they found the right equity investors, and a framework for you to do the same.

More trainers soon to be announced! 

How it works..

Weekly training

modules

Each week, you'll receive a new module with pre-recorded videos from our expert trainers and helpful exercises to apply what you have learned. You can choose to learn everything all at once or at your own pace. It's your choice. Our recommended time commitment is 2-3 hours per week.

Live learning

sessions

Hang out with pioneering founders ask questions and digest what you've learned before diving into the next module.  All weekly live sessions are recorded so you never miss a thing

 

One to One

support

Each module brings with it a challenge so that you can apply what you've learned. You'll  receive one to one guidance if you get stuck and case studies to get a feel for how others are applying the same challenges

Learn from 

the experts

Over 50 investors, founders and academics have joined the Considered Capital community to train founders to raise alternative capital

Mara

Mara Zepeda

Co-Founder Zebras Unite
Topic: Exit To Community

Jenny Kassan

Jenny Kassan

Attorney & Capital raising coach
Topic: Debt & Equity
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Aunnie Patton Power

Author Adventure Finance

Topic: Your funding roadmap

Lib

Olivia Sibony

Investor & CEO Seed Tribe
Topic: Angel Investing

Asher Ismail

Asher Ismail

Investor & Co-Founder Upcapped

Topic: Revenue Based funding

Amy

Amy Carter-James

Investor & Co-Founder Raaise

Topic: New Financing Instruments

Savitri Tan

Savitri Tan

Investor at Isomer Capital
Topic: Equity Investing
James Lizars

James Lizars

Accountant & Founder Thrive
Topic: Being smart with your revenue

Melissa Siah

Melissa Siah

Founder & CEO Syntacog

Topic: Grant Funding

Watch a ten-minute taster on 'How to win grant funding' with Melissa Siah below!

The Alternative Funding school is a good fit if you are

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curious to explore all your funding options (and wondering if VC is the way to go) 

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trying to work out when your business needs funding

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building a company that doesn't fit the 'grow at all costs' venture capital funding model

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searching for patient capital

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keen to connect with like minded founders and investors

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 exploring  how to fund your business without relying in VC money

Why should I participate? 

If you're still considering snapping up one of the last seats on this year's Alternative Funding School, then let me give you 2 reasons to get a ticket:

2.

You'll save thousands of pounds! Some people can spend months, maybe a year or MORE searching and sometimes failing to find funding. Instead, we’re condensing a lonnnnnng journey into just six-weeks.

You'll meet experts in funding that have been there, done it all before and been successful! We're lifting the veil on where all the alternative funding is and how to access it.

Reserve your spot today 

£525/$640

3 live calls with Esme and top founders

£4000+ worth of bonus material

Our private founder community

Over 7 hours of video trainings

Exclusive worksheets and exercises

Access to our alumni investor community

 

(The Super Early Bird Price ends August 05!)

FAQs

What's the time commitment?

2-3 hrs per week. Everything is recorded (and as a bonus, you'll also receive the recordings from our previous cohort workshops).

I can't join this cohort, will there be more?

There's likely to be another cohort following this one, however, we won't be rerunning the funding school until Spring 2023.

 

Who is teaching this course?

Esme Verity - the founder of Considered Capital has designed this course and will guide you through it.

Who is the target audience?

We welcome founders from anywhere in the world who are currently fundraising or thinking about fundraising in the next 6-12 months. In previous cohorts, we've had people building fintech products, eCommerce businesses, marketplaces, education platforms and food and drinks companies.

What do I need to have done to join?

You don't need any experience in fundraising as long as you've got a business, an idea or a project you're looking to get funded.

What if I'm unhappy with the course?

If you watched all of the videos, attended the live sessions and completed all the exercises and you're not satisfied, get it touch in the first 30 days and you will receive a full refund.

Join a global community of founders

Our alumni have amazing networks you can leverage and learn from. Our community consists of like-minded founders, brought together virtually across the globe.

participants

countries

continents

Subscribe to The Considered Club

And receive my free newsletter packed with new funding opportunities

HOW TO RAISE

ALTERNATIVE FUNDING

Practical hand-on for support for founders

raising mission-aligned funding.

Discover the fundraising possibilities

open to YOU

Learn about the variety of funding options available and what stage you need to be at to pursue them, hear from successful founders who have raised aligned funding and create a crystal clear fundraising plan for your business.

You'll get a directory of funding sources, learning exercises to build confidence, valuable curated links and guidance from successful founders ready to teach you everything they know. All this, alongside a hand-picked community of founders all building incredible purposeful businesses.

By the end of 6 weeks, you'll have a complete fundraising database and be ready to start applying for funding.

What you're saying about us...

I was looking for a dummies guide to investing for startups...

This course is much more than that. Considered Capital is a brilliant introduction to alternative finance opportunities. As a first-time founder, the finance aspect of the business seemed hugely overwhelming.

Esme and Yonca do a brilliant job of breaking the different options down, outlining the consequences to consider, myth-busting, and presenting everything in clear, plain language.

- Rebekah Clark, Happy Marlo

This course is the best overview of the alternative funding market available.

It is the equivalent of thousands of pounds worth of consultancy and advice and many months of research delivered in a way that is digestible, clear, concise and in a time-frame that is appropriate for busy entrepreneurs.

- Jane Murray, Peace Beam

Even after raising funds through competition wins, grants, crowdfunding, and VC...

..I learned something new from the course. Thanks for the opportunity to participate!

- Nadia Laabs, SafteyNet Technologies  

This course gave me hope!

There are ways forward when it comes to raising funding for businesses, that strive to serve communities & ecosystems, and mainly their shareholders...and this is where you'll find them!

- Edda Kruse Rosset, KAOSPILOT + Berlin 

I was looking to identify investors for my business...

This course gave me some great insights into the emerging field of impact investing and encouraged me to think about our investment strategy in new ways.

- Claire Cooper, ellihome 

I now have a deeper understanding several new funding routes I'd never considered.

When I started the course I only had a vague sense of how to capitalise on a cooperative business like mine. I've now got a clear six-month plan, and I also got to meet amazing people creating brilliant projects!

- Rich Mason, Wings

1

Our programme is designed to:

  • give you the tools you need to raise funding
  • feature founders & investors who raised and deployed millions 
  • offer you the space to consider the many funding options available
  • share the inside track on what it means to fundraise 
2

You'll learn:

  • all sources of funding available to you
  • how to identify what funding suits your business
  • how to build a fundraising roadmap
3

You'll receive:

  • 15 hours of self-guided lessons to equip you to fundraise
  • 5 virtual modules over 5 weeks 
  • live lessons with leading investors & founders  
  • weekly assignments to apply what you're learning
  • a fundraising roadmap
  • access to an inclusive community of like-minded people, all with the same goal
  • case studies from founders that were where you are now
  • valuable curated links and additional reading
  • a directory of funding sources to make it easier to start fundraising 
  • lifetime access to all the content  
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The Curriculum

Planning your fundraising journey

There are many funding sources, and you'll know them inside out by the end of our programme. You will understand who you are as an organisation, your mission, and how these ingredients influence what funding is open to you.

Building your fundraising roadmap

Together, we'll identify your priorities and build a clear roadmap that will finally map out the route to your funding success. Those who have been where you are today are ready to teach you everything you need to know. Move forward and fund your business your way.

Equity-free funding: What you need to know

Equity is not the only route when fundraising. Identifying other funding sources is crucial. We'll take you through all the ways to funding that will leave you with 100% ownership of your business.

Raising Equity: What you need to know

You'll learn if equity is right for you, how to evaluate your options for structuring it and the type of equity investors that you can access.

How they fundraised

You will hear from a founder who has successfully raised money. Step-by-step, they'll walk you through how they decided on a specific funding route and talk you through the lessons they learned along the way.

Our programme is a good route if you...

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are a founder, small business owner, or just somebody with an idea

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using a for-profit business model

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have spent time going down the VC route and realised it wasn't for you

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want to understand how to get funding without going down the VC route

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don't yet know the steps to raise funding that aligns with your values

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are searching for sources of funding and places to look for help

Our programme might not be that useful if...

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you are someone who knows which path they're on and are on a mission down a venture capital route. If so, that's great! The VC path works for lots of businesses; it's just not the only solution

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you are at a later stage (two-three years) of the business and have already gone through lots of funding routes. You may not find as much value in this  as an early-stage founder looking for their first funding

 

This programme is NOT...

a 'one-size-fits-all' strategy

a quick-fix, overnight success plan (don't listen to anyone who tells you that exists!)

for those who know they want to go down the VC route and aren't interested in any alternative ways for funding out there

Join a global community of founders

Our alumni have amazing networks you can leverage and learn from. Our community consists of like-minded founders, brought together virtually across the globe.

participants

countries

continents

Exclusive

video library

Learn from the very best with pre-recorded videos released weekly featuring investors, founders and academics. Watch a ten-minute taster on 'How to win grant funding' with Melissa Siah below!

Secure your spot today