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We help founders raise money that aligns with their values.

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The Alternative Funding School

Next cohort: 01 NOV- 10 DEC 2022

Cohort 1

We've launched a six week school that puts all the funding opportunities on a plate and shows you the best funding route that fits you and your business.

It's perfect for those searching for the right way to fund their business, on their own terms.

90 entrepreneurs from 14 countries have joined our Alternative Funding School so far and raised hundreds of thousands for their businesses.

 

Brands powered by our alternative funding knowledge

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Hey,

I'm Esme !

Esme Verity

Firstly, thank you. It's great to have you here!

I've always wanted to run a business on a model that was fair and treated profit and purpose as equals.

I've been a founder and worked with over 100 start-ups, and I have faced so many complex challenges when raising money and building a business on my terms.

I built this Alternative Funding School essentially, as a solution to the start-up challenges I faced funding my own business. 

I hope that many other founders aiming to balance profits and purpose can benefit from those same lessons.

Considered Capital home page images (15)

Founder, Considered Capital

Why sacrifice purpose for profit when you can have both?

Considered Capital is here to help you fund your business on your terms.

We walk you through a framework, step-by-solid step, to guide you through how fundraising works. 

We'll open up access to a group of like-minded people, all with the same goal. 

Most places will guide you towards raising Venture Capital. However, we're here to show you that you can succeed if you care equally about profit and purpose.

We're here to support you one small step at a time.

It's one small step for zebras.

...wait, what's a 'zebra'?

The issue...

  • it isn’t clear exactly what type of funding is available for your business type
  • it’s even harder when you're also trying to find the best way to fund your business based on your values
  • choosing the wrong investment at the wrong time creates a whole raft of problems and can impact your ability to raise in the future
  • you are, in fact, in the majority in wanting to preserve your social mission and impact as you look for ways to fund your growth
  • we're creating an Alternative Funding School to prove you with the community, connections and knowledge to raise aligned funding.
  • together, we can find capital that aligns with your vision and the impact you want to have on the world

...and the solution.

Learn from

our lovely experts

Access exclusive training from expert investors, founders and academics:

Mara

Mara Zepeda

Co-Founder & Managing Director Zebras Unite
Topic: Exit To Community
CC expert photos (1)

Aunnie Patton Power

Author Adventure Finance 

Topic: Your funding roadmap

Emma

Emma Shaw

Co-Founder Library of Things

Topic: How I fundraised

What our alumni are saying about us...

I was looking for a dummies guide to investing for startups...

This course is much more than that. Considered Capital is a brilliant introduction to alternative finance opportunities. As a first-time founder, the finance aspect of the business seemed hugely overwhelming.

Esme and Yonca do a brilliant job of breaking the different options down, outlining the consequences to consider, myth-busting, and presenting everything in clear, plain language.

- Rebekah Clark, Happy Marlo

This course is the best overview of the alternative funding market available.

It is the equivalent of thousands of pounds worth of consultancy and advice and many months of research delivered in a way that is digestible, clear, concise and in a time-frame that is appropriate for busy entrepreneurs.

- Jane Murray, Peace Beam

Even after raising funds through competition wins, grants, crowdfunding, and VC...

..I learned something new from the course. Thanks for the opportunity to participate!

- Nadia Laabs, SafteyNet Technologies  

This course gave me hope!

There are ways forward when it comes to raising funding for businesses, that strive to serve communities & ecosystems, and mainly their shareholders...and this is where you'll find them!

- Edda Kruse Rosset, KAOSPILOT + Berlin 

I was looking to identify investors for my business...

This course gave me some great insights into the emerging field of impact investing and encouraged me to think about our investment strategy in new ways.

- Claire Cooper, ellihome 

I now have a deeper understanding several new funding routes I'd never considered.

When I started the course I only had a vague sense of how to capitalise on a cooperative business like mine. I've now got a clear six-month plan, and I also got to meet amazing people creating brilliant projects!

- Rich Mason, Wings

Subscribe to The Considered Club

Copy of Copy of Considered Capital (mobile)
Copy of Copy of Considered Capital (mobile)

We help founders raise money that aligns with their values.

Copy of Copy of Considered Capital (mobile)

Hey, I'm Esme!

Esme Verity

Firstly, thank you. It's great to have you here!

I've always wanted to run a business on a model that was fair and treated profit and purpose as equals. I've been a founder and worked with over 100 start-ups, and I have faced so many complex challenges when raising money and building a business on my terms.

I built this Alternative Funding School essentially, as a solution to the start-up challenges I faced funding my own business. I hope that many other founders aiming to balance profits and purpose can benefit from those same lessons.

Esme signature small

Founder, Considered Capital

It's one small step for zebras.

(...wait, what's a 'zebra?')

Why sacrifice purpose for profit when you can have both? Considered Capital is here to help you fund your business on your terms.

We walk you through a framework, step-by-solid step, to take you from vision to execution.

We'll open up access to a group of like-minded people, all with the same goal. 

Most courses places guide you towards raising Venture Capital. However, we're here to show you that you can succeed if you care equally about profit and purpose.

We're here to support you one small step at a time.

The issue...

  • It isn’t clear exactly what type of funding is available for your business type
  • It’s even harder when you're also trying to find the best way to fund your business based on your values
  • Choosing the wrong investment at the wrong time creates a whole raft of problems and can impact your ability to raise in the future

...and the solution.

  • You are, in fact, in the majority in wanting to preserve your social mission and impact as you look for ways to fund your growth
  • we're creating an Alternative Funding School to prove you with the community, connections and knowledge to raise aligned funding.
  • Together, we can find capital that aligns with your vision and the impact you want to have on the world

What our alumni are saying about us

I was looking for a dummies guide to investing for startups...

This course is much more than that. Considered Capital is a brilliant introduction to alternative finance opportunities. As a first-time founder, the finance aspect of the business seemed hugely overwhelming.

Esme and Yonca do a brilliant job of breaking the different options down, outlining the consequences to consider, myth-busting, and presenting everything in clear, plain language.

- Rebekah Clark, Happy Marlo

This course is the best overview of the alternative funding market available.

It is the equivalent of thousands of pounds worth of consultancy and advice and many months of research delivered in a way that is digestible, clear, concise and in a time-frame that is appropriate for busy entrepreneurs.

- Jane Murray, Peacebeam

Thanks for the opportunity to participate!

Even after raising funds through competition wins, grants, crowdfunding, and VC, I learned something new from the course

- Nadia Laabs, Safety NetTechnologies 

This course gave me hope!

There are ways forward when it comes to raising funding for businesses, that strive to serve communities & ecosystems, and mainly their shareholders...and this is where you'll find them!

- Edda Kruse Rosset, KAOSPILOT + Berlin

I was looking to identify investors for my business...

This course gave me some great insights into the emerging field of impact investing and encouraged me to think about our investment strategy in new ways.

- Claire Cooper, ellehome

I now have a deeper understanding several new funding routes I'd never considered.

When I started the course I only had a vague sense of how to capitalise on a cooperative business like mine. I've now got a clear six-month plan, and I also got to meet amazing people creating brilliant projects!

- Rich Mason, Wings

Sign up to register your interest in our funding school

Community over competition

To me, it's essential to work with people who know more than I do. They have an area of expertise in which they are passionate and well-versed.

The team at Considered Capital and I were all interested in helping to guide and support founders through their fundraising challenges. It made so much sense to all of us to come together and collectively build a solution that isn't one-size-fits-all.

Learn from our lovely experts

You’ll receive live training from expert funders & successful founders. All facilitated by me.

Exclusive videos are also released weekly featuring investors, lawyers and academics including:

Mara

Mara Zepeda

Co-Founder & Managing Director of Zebras Unite
Topic: Exit To Community
3

Sheeza Shah

Co-Founder & CEO UpEffect
Topic: Crowdfunding
Lib

Olivia Sibony

Co-Founder & CEO Seed Tribe 

Topic: Angel Investing

1

Nathan Williams

Founder & CEO of Minespider

Topic: Navigating The Funding Path

Emma

Emma Shaw

Co-Founder Library of Things

Topic: How I fundraised

2

Scott Richardson

Principal of ResponsAbility Investments

Topic: Impact Investing

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