Laura Harnett, the founder and CEO of Seep, found herself unexpectedly thrust into entrepreneurship when she couldn't find plastic-free sponges at her local store one day. This inspired her to seek out alternative funding routes via The Alt Funding School, some of which offered faster decision-making and more immediate access to funding compared to traditional equity financing. For her, raising equity finance isn't the be-all and end-all.

Seep, now a Certified B Corp, offers a range of top-quality cleaning accessories crafted from natural, renewable materials like wood pulp, plant-based viscose, maize, and bamboo. The company's mission is ambitious: to eradicate 1 billion plastic cleaning products from landfills by 2030. Since its inception in 2020, Seep has already diverted an estimated 500,000 items (equal to 10.1 tons of waste) from landfills.

Laura is passionate about making a difference and believes that even tiny switches by customers can have a significant impact. She's determined to show her daughter what women, especially female entrepreneurs, can accomplish.